ADAM & EVE PICTURES ANNOUNCES REORGANIZATION CHANGES

For Immediate Release

Hillsborough, NC – Adam & Eve today announced a number of

corporate changes
are scheduled to take place in the near future.

To take advantage of existing economies in North Carolina and to improve
communication, creativity and collaboration, Adam & Eve Pictures is
reorganizing its operations in Chatsworth, California.

³Our goal was to dramatically increase sales through the Chatsworth office.
We did indeed increase sales in 2007 during an otherwise declining market,
but the trends at this time in the general economy and the entertainment
industry as a whole are impacting us as well.² says Bob Christian, Adam &
Eve Pictures¹ General Manager.

³There have been other benefits to having a west coast presence, in addition
to the increase in DVD sales and licensing revenue.  We have successfully
attracted talent such as Adam & Eve contract stars Bree Olson, Ava Rose and
Kayden Kross. We have been closer to our productions and developed
relationships such as the one which lead to Roller Dollz with partner Zero

Tolerance.² continues Christian. ³We will still have a presence on the west
coast ­ just a smaller footprint.²

³We will work to maintain the benefits of the west coast office that we have
seen, while reducing our overhead.  It is a business decision.² says
Christian.

Peter Reynolds will focus on licensing worldwide movie rights, and Ryan
Thomas will head up DVD unit sales. Order fulfillment will take place out of
the PHE warehouse in NC.   Bruce Whitney will remain in Chatsworth as
Production Coordinator, while Meredith Christopher will serve as executive
producer for all our lines. These changes will be effective July 1.

For more information on Adam & Eve or Adam & Eve Pictures, please contact
Adam & Eve Director of Public Relations Katy Zvolerin at 919.644.8100 x 3121
or katy@adameve.com.

–
Katy Zvolerin
Director of Public Relations
Adam & Eve
302 Meadowland Drive
Hillsborough, NC 27278
(919) 644-8100 ext. 3121
katy@adameve.com